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Originally Posted by muppetman11
Do you honestly think Sky are targeting VM customers ? I certainly don't , the product is geared up for those with Freeview who don't want 12-18 month contracts. Sky Atlantic isn't the only content available on Now TV , with options for movies , entertainment , the ability to purchase a cheap streaming device for under a tenner with catchup facilities and Sky Store soon to be added the all round package is a decent proposition for those wanting to dip their toes into pay tv it's never going to satisfy your premium pay tv subscribers nor is it meant to.
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It's targeting people who may want some pay tv ie TopTv customers on Freeview.
It's also a good way to put something extra on your secondary tv's at minimal cost.