[vincerooney]

I never know anything but sky atlantic will eventually come to virgin media. It's inevitable. It'll be either when costs for the shows goes up and they need to cover costs, a new boss comes in with a "ground breaking new strategy which involves making tons of money quick or hbo turns around and says they want sky to increase viewership etc

Just like sky with held the basic channels because it made sense at the time these things will change again.

Just how long it'll take is anyone's guess