[Kushan]

Virgin Media has grown to some 4,488,000 broadband customers in total, they actually added 30,000 cable broadband customers in the last quarter, but migrations away from the legacy Virgin Media National ADSL service (lost 16,600 customers) reduced the overall growth level.

The Virgin Media cable network passes some 12,531,500 homes, which means they have the choice of two distinct local loop networks (other option being Openreach), and Virgin Media has some form of billing relationship with 4,892,800 of these households.

The upgrade programme to double peoples connection speeds is still on going and there are now 69% of the cable broadband customers on a 30 Mbps or faster service and amongst new customers signing up 45% are picking a 60 Mbps or faster product.

Sauce: http://www.thinkbroadband.com/news/6...t-quarter.html

So on the whole (and national aside), Virgin are slowly increasing customers. I find it particularly interesting that about 40% of the homes they pass have some form of service. Say what you will about FTTC this and Virgin that, the fact that they're still adding customers must mean they're doing something right.