Quote:
Originally Posted by vincerooney
I think it means it's more likely SA will come to virgin media now
1) SA is no longer exclusive to the sky platform so sky lose out on their exclusive statement they loved harping on in adverts to get virgin media customers
2) the now tv package is tailored for short term customers who want cheap pricing and no contract. It's a different customer compared to the virgin media customer who's fixed into a contract usually paying probably ten x that amount.
Sky are opening up sky Atlantic to different customers now. It would make sense for it to come to virgin media now
Whether it does is another thing 
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It's all a question of interpretation - after all, NowTV
is a Sky platform. I'm sure they could still claim exclusivity in some form if they want to. £4.99 is very good, and shows that they have learnt the lessons of their movie launch.