Quote:
Originally Posted by andy_m
The thing is, Premier Sports isn't a dedicated NHL or Nascar channel, it just happens to have those rights. You pay for Box Nation on the basis of their unspoken promise that they'll do everything they can to provide top boxing action and relevant programming. Premier's rights portfolio is too thinly spread for them to make the same offer to individual fans of any of the sports they show.
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Very true.
Premier Sports has always felt like a cross between Eurosport and ESPN America.
Premier Sports have a history of grabbing one off events to help sell their channels. In the past they've grabbed the rights for Rangers, Celtic and Motherwell playing in the qualifying stages of Europe. They've also landed one of boxing events too. I have no idea what Virgin will be paying Premier Sports over the next few months however I wouldn't be surprised to see Premier Sports snapping up some decent random events.