Quote:
Originally Posted by ocav
I agree it would give Virgins XL pack better value having them included, however if they increase it by £5 I can see Sky running an advert with the following headline;
Sky's Top Package is £5 cheaper than the equivalent package on Virgin Media
Yes a few will know that it includes these things but most people will go "oh £5, I'll switch as that's £60 a year"
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i take on board what you are saying and agree. A lot of people would just look at the 'headline'. But VM could simply do their own promotional and state they are cheaper than Sky as they would have BT/ESPN sports HD/ Netflix and Premier Sports included at substantial saving.
i just think this would be a win win. i think the likes of Netflix and Premier Sports would get more £ as a % of XL subscriptions compared to being standalone subscriptions , VM potentially attract more subscriptions to its top tier pack even at a higher price and VM customers feel theyre getting better value.