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It's not extortionate anymore when it starts at £18.99 a month, Tesco Mobile are doing 4G for £12.50 a month SIM-only or £17.50 a month with a free handset.

Not sure where you get the £100 price point from, but over 50% of phone sales have been smartphones for several years, and the average person spends over £36 a month on their mobile bill, which incidentally also equates to an overspend of £195 per year from being on the wrong contract. At the £36 a month price point, just about everything short of the £550 iPhone 5s is free on contract so to be honest most people should be getting a free £500+ phone with their contract. Or by switching to a more appropriate contract the average person could save enough money each year to pay for a second 4G contract *and* a new 4G phone.

Incidentally, UK's weighted average puts things 62% cheaper than Germany and 45% cheaper than the USA for heavy mobile users when all costs (contract + handset) are included.