Quote:
Originally Posted by Top banana
There is also still a huge amount of opportunity too -
Triple-play subscribers, meaning people who take three products from BSkyB, now account for 36 percent of the firm's total customer base, according to the company.
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I agree 100 % , the market has never been more competitive meaning more and more firms are looking to sell their existing customer base more products as you say 36 % means there's plenty of growth left in trying to sell your existing base more. Sky Go extra was also pretty impressive gaining 219,000 this last quarter taking it too 385,000 with around 3.3 million Sky Go users there's also plenty potential to upsell with this product. The 37,000 quarterly TV adds includes Now TV also so traditional TV adds are pretty much flat in my opinion.