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Originally Posted by andy_m
WSJ is reporting that Netflix are now in talks with several US cable operators to put their app on stbs in deals similar to those they've announced with Virgin and Com hem in Sweden. An interesting point to note is that there appears to have been a recent carriage dispute between one of the cable companies (comcast I think) and cbs. The report suggests that if a deal with Netflix had already been in place it would have given the cable company greater leverage in the negotiations because they would have been able to point their customers in the direction of all the cbs content they carry through their association with Netflix.
It's something I hadn't considered, but I wonder if the inclusion of Netflix on Virgin's platform will put them in a stronger position when it comes to negotiating carriage agreements with channels who's content is also available through the app?
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Absolutely, and I think this is what may have led the Competition Commission to conclude that with Netflix on the scene, there is no need to regulate Sky in relation to their exclusivity deals.
I am speculating here, but I think that Virgin's ability to stream programmes from Netflix is forcing a re-think from Sky, and this is part of the reason for them relaxing their position on Sky Atlantic.
It's all looking good.