[andy_m]

WSJ is reporting that Netflix are now in talks with several US cable operators to put their app on stbs in deals similar to those they've announced with Virgin and Com hem in Sweden. An interesting point to note is that there appears to have been a recent carriage dispute between one of the cable companies (comcast I think) and cbs. The report suggests that if a deal with Netflix had already been in place it would have given the cable company greater leverage in the negotiations because they would have been able to point their customers in the direction of all the cbs content they carry through their association with Netflix.

It's something I hadn't considered, but I wonder if the inclusion of Netflix on Virgin's platform will put them in a stronger position when it comes to negotiating carriage agreements with channels who's content is also available through the app?