Quote:
Originally Posted by citizenx
Yep.
For me it signals intent to accept that they've probably reached saturation point for new subscribers and retentions on the basis of Atlantic (think they always overstated the case anyway).
That suggests to me that there is a strategic decision to maximise income from it by reaching people on other platforms. On that basis, I can assume it is just a matter of time before Sky strike a deal with Virgin.
---------- Post added at 19:44 ---------- Previous post was at 19:42 ----------
Not sure where this pricing is coming from, those on the trial aren't being charged. I'd imagine, if the trial isn't just technical in nature, people will be presented with varying costs on their signup screen and subsequently asked if they consider the pricing reasonable.
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Personally I found Now TV to be terrible. I got a free movies month and 2 free Sports passes when the app launched on LG TV's. The picture quality is poor, worse than Standard Def TV.
I think if Sky think so highly of their channel, it would make commercial sense to offer just Atlantic on its own (as the other channels are already on most other platforms) and make it stream able through the Now TV app on YouView and a new app through Tivo. That would really show them who is interested in the content.