Quote:
Originally Posted by andy_m
Well what will happen is Sky will be able to charge those who want to watch Atlantic content but don't want to subscribe to Sky tv. The kind of people on forums such as this who say "I want Atlantic but not enough to switch supplier". As most people acknowledge, those who would subscribe to Sky for Atlantic have probably already done so. Soon Sky will be able to reach everyone else. Clever stuff.
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Yep.
For me it signals intent to accept that they've probably reached saturation point for new subscribers and retentions on the basis of Atlantic (think they always overstated the case anyway).
That suggests to me that there is a strategic decision to maximise income from it by reaching people on other platforms. On that basis, I can assume it is just a matter of time before Sky strike a deal with Virgin.
---------- Post added at 19:44 ---------- Previous post was at 19:42 ----------
Quote:
Originally Posted by Dave42
is that a month or a day MM
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Not sure where this pricing is coming from, those on the trial aren't being charged. I'd imagine, if the trial isn't just technical in nature, people will be presented with varying costs on their signup screen and subsequently asked if they consider the pricing reasonable.