[andy_m]

Originally Posted by citizenx

Well then, It'll be interesting to see what happens when Now TV launch their Entertainment Package which is currently undergoing beta testing.

The current test involves it being available through the Now TV app on various platforms both live and with on demand content.

That exclusivity certainly appears to be coming to an end even if Sky do own the Now TV service.

Well what will happen is Sky will be able to charge those who want to watch Atlantic content but don't want to subscribe to Sky tv. The kind of people on forums such as this who say "I want Atlantic but not enough to switch supplier". As most people acknowledge, those who would subscribe to Sky for Atlantic have probably already done so. Soon Sky will be able to reach everyone else. Clever stuff.