Thread: SD Premier Sports on Virgin Media (2013 thread)
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Old 10-10-2013, 13:40   #43
OLD BOY
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Re: Premier Sports on Virgin Media (2013 thread)
Quote:
Originally Posted by TonyM19 View Post
What cut do VM take? If it was 20% PS could just charge an extra £2 per month - it covers sports that people would probably pay that for. What exactly do they have to lose by not becoming a premium package?
The only thing I can think of is that demand for this programming (and therefore the channel) is so low, Premier Sports think it's worth holding out for a place on XL. From VM's perspective, why pay good money on XL for a channel that only a small minority of viewers will ever tune into?

You can see the dilemma!
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