Thread: SD Premier Sports on Virgin Media (2013 thread)
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Old 04-10-2013, 17:44   #13
nodrogd
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Re: Premier Sports on Virgin Media (2013 thread)
The ball is most definately in Premier's court on this one. They were offered premium slot & turned their noses up.

Virgin can get away with milking £2 a month from customers on XL who have no interest in Sport due to the popularity of Prem football. They fully well know if they did the same with Premier Sports, a lot of these people would jump ship to where they can get packs not loaded with sports channels, particularly if adding Premier results in a price hike.
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