Originally Posted by Qtx

The Hard Working People phrase would have been thought up by Dave's specialist mind control psychology team, aka Behavioural Insights Team.

It helps divide and conquer while making the employed not feel so bad about what the government are doing to the unemployed and also making it appear the Tories think in a similar way to the employed, even though Cameron's mind control team has been leading them to think that way for the last couple of years.