[Kushan]

The point isn't that there's more than we can possibly use, it's that people are arguing that Virgin is falsely advertising something as "unlimited" when the harsh reality is that EVERYTHING is limited. I don't think there's a single residential ISP out there that has enough capacity for every single one of their customers to max out their connection at the same time - but you know what, that's ok. That will rarely, if ever, happen. Adding that capacity would only serve to increase the expense and for no real gain, you won't notice that extra capacity if you're already maxing out your connection.

Now having said that, Virgin could definitely do with adding extra capacity in some places and as far as I can tell, that's exactly what they're doing. They haven't quite fixed every area yet but there's been a marked improvement over the last 12 months or so. I still don't feel they're falsely advertising anything by saying it's unlimited, it's unlimited in every sense it physically can be.