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Old 11-09-2013, 20:46   #13
muppetman11
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Re: Medium term strategy for virgin media

Quote:
Originally Posted by OLD BOY View Post
No it's not! Things change over time.

Let's say Sky currently pay £20m for an exclusivity deal. If an offer comes through at £12m for non exclusivity, the remaining £8m can be made up with other platforms. Increased competition will enable prices to fall as more sales of the programming are made, and we start a virtuous downward spiral of prices. Good old competition - that's how it's meant to work.

Studios will only agree to exclusivity deals if it pays them to do so. As more players come in, it will no longer be in their interests.
If you say so

We'll have to agree to disagree , that scenario will never happen , a firm wouldn't pay good money if the content was available on numerous other services , the US market is far further down the line in the streaming market and yet exclusive deals are still the norm there.
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