Thread: TiVo Medium term strategy for virgin media
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Old 11-09-2013, 13:27   #8
OLD BOY
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Re: Medium term strategy for virgin media
The thing is, if Netflix make an offer to the studios that is at the right price, but not exclusive, this will provide the studios with the ability to generate more money than doing an exclusive deal with Sky.

Eventually, prices will come down as Sky finally concedes that exclusivity is no longer the name of the game.

Netflix may not always be available at current prices, but one thing is for sure. They will never charge as much as Sky, and the downward pressure on prices will eventually force Sky to review their pricing structure as well. If they don't, they will simply lose customers, and therefore the income to pay for these expensive deals.

Only good can come of this.
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