http://www.theregister.co.uk/2013/09...epares_launch/
Very interesting article on the future of Deutsche Telekom's pay TV service. Apparently, since 2011, they have been looking to move the software that provides their service to the cloud, with centralised servers rendering the user interface and streaming it, along with IPTV streams for the video and audio.
I say it's interesting as it appears they will be ready to go live around the end of this year.
They say the advantages are that the client software does not need a powerful STB to run it. It can run on relatively low end STBs, and they also talk about using the service on HDMI dongles, tablets, Smart TVs and PCs (presumably Macs as well). In fact, it seems the service may be usable on anything that supports the full HTML 5.
Why do I think this might affect Virgin? Well, simply put, because Liberty Global is also threatening to use the same sort of technology.