Quote:
Originally Posted by howardmicks
Think sky are thinking that if anyone is gonna leave for there exclusive channels they will have done already and it's time to take a stack of money off vm and don't forget advertising revenue will go up also
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Exclusive channels aren't just about attracting new customers there about retaining existing ones , I'm not suggesting new channels won't arrive I am however interested to see which ones because many Sky users seem to suggest they stay for Sky Atlantic and HD Sky Sports channels.
Quote:
Originally Posted by andy_m
More money from Virgin and a more attractive proposition to advertisers. The strength of the Sky brand will, I'm sure, negate the specific requirement for a USP, but pricing is probably where Sky can win out. Sky Sports, for example, is already significantly cheaper on the Sky platform than the Virgin platform.
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Sky subscriptions dwarf the amount it makes through wholesale and advertising so whilst I think some of the missing channels will arrive I'm dubious about some that have been suggested specifically the HD sports ones however like the rest on here its all guesswork.