Quote:
Originally Posted by muppetman11
Genuine question. If the rumours on here are to be believed and for the records I'm not saying they're not and Sky are giving up all their current exclusive channels what becomes Sky's USP and what's in it for them ?
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More money from Virgin and a more attractive proposition to advertisers. The strength of the Sky brand will, I'm sure, negate the specific requirement for a USP, but pricing is probably where Sky can win out. Sky Sports, for example, is already significantly cheaper on the Sky platform than the Virgin platform.