Quote:
Originally Posted by denphone
Personally l think the market is changing and thus Sky and Virgin are entering into a period of entente cordiale which will suit both parties as BT are seen very much by Sky as the enemy now and thus doing deals with Virgin is very much to their benefit from a financial but also they benefit from a strong Virgin curtailing some of the threat of BT by having their content on Virgin but with-holding from BT as much as l can thus in the process weakening BT's hand.
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i'd agree den they must surely now know that people who are on virgin now arent going to switch now. we lost sky basics we stayed. we dont have sky atlantic we stayed. we had hardly any HD channels we stayed. etc
sky's biggest attraction i think is sport coverage if they lost the main rights to that then they'd lose customers. BT are the threat. They must ensure BT doesnt succeed between now and the next football deals.
the best way to do it would be make virgin seem more attractive so people who won't go to sky and have never contemplated it wont go to BT instead