[denphone]

Originally Posted by muppetman11

Genuine question. If the rumours on here are to be believed and for the records I'm not saying they're not and Sky are giving up all their current exclusive channels what becomes Sky's USP and what's in it for them ?

Personally l think the market is changing and thus Sky and Virgin are entering into a period of entente cordiale which will suit both parties as BT are seen very much by Sky as the enemy now and thus doing deals with Virgin is very much to their benefit from a financial point of view but also they benefit from a strong Virgin curtailing some of the threat of BT by having their content on Virgin but with-holding from BT as much as l can thus in the process weakening BT's hand.