[andy_m]

I'm not sure I understand the point of the op? Currently there is no channel parity, and it's accepted that Sky have a better range than Virgin. This being Cableforum, most people here have decided that Virgin is best for them in spite of the inferior channel line up. They're not going to move from Virgin if they suddenly get loads of extra channels that were previously exclusive to Sky. This question is really for Sky customers, and is "if Virgin had the same channel line up as your current provider, would you switch?"

In addition, companies can be competitive in different ways. They can fight a price war, or they can be innovative. Even without channel parity, both companies have been innovative, either by investing in award winning exclusive content or providing market leading technology. I'm thinking Sky Atlantic and TiVo. I can't see that changing. In short, if you're hoping channel parity will lead to competition, and by that you mean lower bills, I think you'll be disappointed.