[Chad]

Originally Posted by BenMcr

Because unlike BT Sports, Sky Sports 1 & 2 are regulated by OFCOM http://media.ofcom.org.uk/analysts/regulated-prices/ , and it's the change in the regulated price which is causing VM's increase

Virgin and SKY can chose to adsorb the costs or pass them onto their customers. Both choose customers. Smallworld however take the hit themselves:

http://www.smallworldcable.com/Cable-TV/Sky-Sports

Get SKY Sports 1&2 for £12.00 per month or the full SKY sports package for £16.00 per month. How refreshing.