My Smart TV has Lovefilm, Netflix and Blinkbox. It would be great for Virgin to add such services to TiVo however you've got to ask, what is in it for Virgin and would it be worth their while? Virgin already have their own movie on demand service. Adding something like Lovefilm or Netflix to TiVo would just be extra competition for their own service.
It was reported last week that in Netflix have 1.5 million customers in the UK and Ireland:
http://www.worldtvpc.com/blog/netfli...e-of-lovefilm/
So of a reach of 67.5 million people, 1.5 million have signed up for Netflix which is roughly 2.2% of the population. 1.8 million people have TiVo. If the take up rate of 2.2% carried over to TiVo customers, that equates to 39,600 customers taking the service.
I accept there is flaws looking at the figures in this way however it helps build a picture why Netflix and Lovefilm might not be worth Virgins time.