Cable Forum - View Single Post - Virgin Media signs Christine Ohuruogu to be part of advertising campaign.

gregbrighton · 25-08-2013, 02:50

Advertising is important for a communications business such as Virgin Media. The budget for it is in a separate pot to other departments. Sustained campaigns with themes and celebrities do work to gain new customers and to compete with other businesses.

25-08-2013, 02:50	#10
gregbrighton Inactive Join Date: Aug 2013 Location: Brighton Services: VM VIP Posts: 22	Re: Virgin Media signs Christine Ohuruogu to be part of advertising campaign. Advertising is important for a communications business such as Virgin Media. The budget for it is in a separate pot to other departments. Sustained campaigns with themes and celebrities do work to gain new customers and to compete with other businesses.