Virgin Media has signed World Champion sprinter Christine Ohuruogu to join Mo Farah and Usain Bolt in its advertising campaign as part of the marketing battle for broadband customers with rivals including BSkyB and BT.
The pay-TV and broadband operator is understood to have signed a six-figure sponsorship deal with Ohuruogu, which will run until the end of next year, in the wake of her stunning on-the-line win in the 400m at the World Athletics Championships in Moscow last week.
http://www.theguardian.com/media/201...stine-ohuruogu