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Originally Posted by Stuart
OK.. Looking at it logically for a second. Businesses wish to make money while minimising cost. As such, any process that costs a business money without contributing to the profits (or at least minimising losses) is likely to be stopped.
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You and I obviously have a different understanding of the word "contributing"
And lets not forget plenty of business do stupid things that don't get stopped because stupid people are in charge of them.
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Bearing that in mind, from a business point of view, Mailshots must make them a profit as it's unlikely so many businesses would still be using them as a marketing tool.
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"If they're doing it, it must make them a profit" is a pretty niaive way to think of things these days, when a lot of businesses are finding money is not the only thing they need to be making.