Quote:
Originally Posted by ocav
I have a feeling eventually VM will be renamed UPC, mainly because the name Virgin is only licensed to them and I'd hazard a guess that has an expiry date. Probably not right now, but in a few years, then they can operate under one brand
|
I believe the term of the licence was for 30years.
They will not ditch the virgin brand, it is far too valuable. If they want to unify the liberty group, which there is no rush to do, then they would better utilising the virgin brand across Europe if possible.