[Chad]

Here is a real eye opener.

SKY Sports on Virgin Media costs £25.75 plus £7.00 if you want SKY Sports 1 and 2 in HD. That's £32.75 per month for just 8 channels.

The XL package on it's own, without phone or broadband, is only £32.00 month if taken with a V HD box rather than TiVo. That's less than what you pay for SKY Sports and you get:

200+ channels (37 of which are in HD)
BT Sports & ESPN
Catch up TV
TV on demand

When you look at it like that, the price of SKY Sports starts to look ludicrous. I think there might be rocky times ahead for SKY Sports.