[andy_m]

So, free in xl, only platform to offer multi room options, and it's on TV Anywhere but not Sky Go. I don't think anyone can argue that Virgin have done well here. When you consider that Bt can't offer Sky Sports on their youview box, and it lags behind talk talk in terms of channels, I think this deal has effectively killed off Bt as a triple play provider.

I think Virgin have essentially said, having now made deals with each of the the junior Premier League broadcasters, that there will always be this type of offering on Virgin Media. I think this weakens their negotiating hand for three years time, and I almost wondered if now was the right time to stop doing it. It'll be expected now in three years time.

But that's for then. For now this is a good deal for Virgin customers.

When's the price rise due?