Quote:
Originally Posted by Catesby
I don't see why some people are surprised at it being on XL. BT would have lost out on millions without giving it to Virgin and will be getting much more money on a guaranteed 3 year contract on the XL package than they would as a stand alone subscription, as well as the extra ad revenue from the additional viewers.
All the delays were purely to get as many customers to switch to BT as possible. Praise Virgin all you want but I reckon BT had them in the palm of their hands all along and probably got exactly what they wanted.
|
From what I hear not many jumped ship, the BT approach had too many potential challenges whichever route you took. Ie move to SKY and take BT broadband meant 2 bills no multi room for BT Sport, potentially poorer BB speed etc. If you went the full BT route, no additional outlet, less HD etc etc.
What they did get was 1 million sign ups to a free service, which isn't great in the scheme of things and that probably helped VM cut the deal which they did.