[andy_m]

Originally Posted by vincerooney

Either it's been a wink wink deal for ages and its only being properly signed and sealed now or virgin have caved in now. No way would BT just suddenly accept an XL package deal if they hadn't already. BT held all the aces

Actually BT will know that once the season has started the clamour to get the channel will subside, and at that point advertising revenue becomes key. Virgin probably knew that they had to play the long game - the trade off was whether they could do this and not lose too many customers along the way. I will actually be surprised if this is not in xl now. If it's a premium add on then that's a deal that could have been done ages ago.