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Instead of so much hoo-ha about regulating advertising all over the place and fighting a futile, losing battle against big corporate, wouldn't we be better off teaching people common sense and actually looking at prices properly before buying?

I mean, the number of times banks, ISPs, phone companies, airlines, train companies, shops, cafes, and everyone else has had adverts "banned" for "not being obvious enough about prices" and yet it still keeps going, we'd be a lot better off just learning to deal with it.

There's enough crap on the news, watchdog, and even "documentary" shows that's misleading or false that taking anything you see in an ad at face value is pretty naive. Unless you're 5 years old and have never had a run-in with the real world...