Quote:
Originally Posted by paul nolan
"Ready and Equipped": That choice of wording in a press release HEAVILY implies they have also include people who have not chosen to re-contract for the channel.
Good old marketing propaganda, worded by people who are VERY well paid manipulate thoughts with words.
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BT have over 6.5 million broadband customers, so I think you are reading something into this that is not there. Take up of 1 million is still only about 15% of this total - even if it doubles between now and the weekend, it would still only be about 30% of BT's BB customer base.
What is missing from this and other reports, is what proportion of that 1 million are NEW customers, and hence bringing in additional revenue to offset BT's £1+ billion investment in this service.