Quote:
Originally Posted by Gunslinger
Doesn't say exactly how many of those are new, paying customers.
BT Broadband has around 6.5 million existing customers, it's a fair bet quite a few of those will be signing up for 'free' BT Sports.
Sky is currently running a free broadband offer for Sky Sports customers.
It will be interesting to see how all this pans out - it seems somewhat high risk from BT's point of view unless they can sign up lots of NEW, paying customers. Otherwise a very, very expensive way to retain their existing customer base.
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Getting a guaranteed amount from VM each month will help, as will the increased advertising revenues
Also, now BT have details of many new customers, they will be able to try and sell phone packages to BB subscribers and phone and BB packages to paying BT Sports customers.
I believe they will make a good return from this investment.