I think BT will 100% be aggressively bidding for the champions league when it comes about to bid for it. It is the second most lucrative rights second only to the Premier League.
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Quote:
Originally Posted by Anypermitedroute
American football is my worry, BT must see that as a prime target
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It's very niche. I can't see BT spending big bucks on it, but I am sure they will want it to go with the rest of their US rights.
---------- Post added at 17:06 ---------- Previous post was at 17:04 ----------
Quote:
Originally Posted by alwaysabear
That does seem strange. Then again some people will do anything to watch some footie.
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Its a lot of money to spend to keep existing customers.
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What would they rather? Spend the money and keep their customers, or not spend the money and lose that revenue entirely? They have to do something to reduce the losses.