Quote:
Originally Posted by ocav
Yes but as I pointed out, Atlantic hasn't got a massive hype anymore, most of the recent subscriptions will be for people wanting BT Sport. Let's be honest if you really wanted Atlantic you would have gone by now.
I'm sure the extra £18 million (based on my calculations) plus the addition ad revenue they can draw in through higher reach is worth it, there are no additional costs involved by adding to virgin as virgin take the sat stream and do all the work for them, basically it's a free £18 million.
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To be fair the £18 million figure is pure guesswork , none of us know whats going on behind the scenes with negotiations , as I've said I believe its as much about keeping customers as attracting new ones , if you keep customers you have the ability to upsell something VM themselves have been excellent at with TIVO and faster BB speeds.