Quote:
Originally Posted by young_timbo
That's the point i made the other day. when somebody told me it was "good business sense" for Virgin not to get it. me and my household want the VIP, but only if it has BT Sports. if it doesn't we will opt for the bare minimum custom setup that includes HD Sky Sports, and use the savings to pay BT Sports via sky freesat. Probably cut about £30 off the bill. So they will actually make much less money off me personally if they don't get BT Sports.
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At the end of the day, they have to get the right combination of making the shareholders happy and making the customers happy. I suppose for this, they need to take more time negotiating for the best deal for everybody.