No wonder BT are holding out with Virgin.
They are certainly not getting their way with Sky, so were getting all the flack.
"....Ofcom rejected its attempt to force a wholesale deal before the start of the Premier League season....
The decision means subscribers to BT’s YouView packages will not be able to watch the majority of live televised football for the foreseeable future. BT had applied to the regulator to use its interim powers to force a deal before the first matches on 17 August, arguing BSkyB was abusing its dominance of the market to damage a rival. Ofcom has not rejected the complaint outright, but said today it does not believe BT will be damaged enough to justify emergency action. It said it will not make a full decision for months and potentially not until next year....."
http://www.telegraph.co.uk/finance/n...sale-deal.html