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I think the Premier league will step in if this continues to be the case as they would expect as a minimum the option to subscribe as a standalone, hence why Skysports1 & 2 were made available by ofcom at a reasonable price. It isnt the same situation with Sky Atlantic where Sky paid HBO exclsuive rights, that actually benefit HBO in the sense that the only other way of watching HBO was buying their DVDs which they pocketed from the profit thus not requiring a live element like sports rights that require their sponsors to be shown accross as many platforms as possible.