Quote:
Originally Posted by ottoni
Lets look at it from both sides, BT have got this brand new product and has come into this with all the bells and whistles going and it has, of course got peoples attention. They want primarily to use this to get new phone and broadband customers, but if it steals some virgin and Sky customers, all the better great PR for BT.
Virgin on the other hand have dug a bit of a hole for themselves. They have now become associated with giving football away as 'free' with tv xl from when it was Setanta and then ESPN. Virgin now want it again with BT and of course BT are playing hardball. They will both end up losing, virgin would have eroded themselves the value of their top tier tv package if they can't get it, and BT will have to explain to shareholders why a potential 4-5 million extra viewers can't see their tv channels.
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I've got to agree with you on this. Sky will probably end up being the winner with this as they have the full package. BT has their sport and Virgin has the rest. I'll be staying with Virgin because i'm not in a rush to get BT Sport. Although it will be showing the majority of my Teams games this season, it doesn't really bother me.