[RonSwanson]

I'm more angry with BT than Virgin over this. IMO we would have had a deal long ago if VM had just done what Sky did & added it as an extra sub for £15 a month like Boxnation. How many people would have subscribed to it though? I'd fall into the category of a mad sports fan but I wouldn't pay it. What VM are trying to do, is engineer a move whereby Virgins product (VIP/XL) offers the best deal possible to customers (better than Sky). This would also boost viewership for BT, problem is, unlike most TV operators they don't seem that worried (right now) about the lack of people watching the channel. They're more concerned with selling broadband & BT vision or whatever it's called. BT's numbers will significantly drop off next year once the people with broadband stop getting it for free. Sooner or later I think BT will come round, how long that will take is anyone's guess though, could be 2 weeks or maybe a year, possibly even longer than that!