[mertle]

I would not be shock if sky and bt done deal to shaft virgin by telling bt make unrealistic demands that virgin never go for.

At end of day virgin now suffering not having its own channels as leverage with sky power influinence there able to block negotiate with companies exclusivity deals.

XL package now getting very thin without replacements. You wonder if you going mental keep it going either drop down or just take plunge for vip.

virgin backed into corner here goto shape up to fight. If this american says he got bottle take on sky then prove it.

Do deal for bt sport then do discount for XL owners vip on scale depending you pay.

Say 50% discount towards paywall bt sport vip
30% for xl package infact scaling prices should be for any charge content from online movie rental to sky sports for say 5 years loyal customers.

To many times you see companies ignore loyalty

Let war begin virgin cant take customers granted anymore they become sloppy to think they wont walk. Virgin cant afford to let customers leave.