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Originally Posted by huxleypiguk
All the above of course is based on rumour and conjecture. The four streams testing could be anything, the lack of BT Sport could be VM hanging out to get the best deal and as for Sky Atlantic, well who knows.
Having said that, I can't see the Premiership football/rugby or their sponsors accepting a drop in potential viewers of a few million. The pressure will be on BT to do a deal with VM especially with the lack of uptake by BT.
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More Premier League matches being shown than ever before on Sky, more tv revenue than ever before, more exposure than ever before because of things like Match of the Day being made available on I player, on arrival manager interviews and all Premier League stadia being reconfigured for new camera positions at the cost of the club's themselves. A measure of this increased exposure is that my team, the weakest in the division, and odds on for the drop, are being televised live 3 times in August alone! That would have been unheard of in any previous Premier League season. I reckon the Premier League, and their sponsors, are pretty pleased with themselves.