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Originally Posted by huxleypiguk
All the above of course is based on rumour and conjecture. The four streams testing could be anything, the lack of BT Sport could be VM hanging out to get the best deal and as for Sky Atlantic, well who knows.
Having said that, I can't see the Premiership football/rugby or their sponsors accepting a drop in potential viewers of a few million. The pressure will be on BT to do a deal with VM especially with the lack of uptake by BT.
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Not sure the premiership football/rugby is bothered.
They auctioned the rights...there wasn't a "must increase viewers clause". Or they would have let BBc or ITV have the rights for less money