[muppetman11]

http://corporate.sky.com/documents/p...ss_release.pdf

There are three key elements to our plan: first, we will step up the roll-out of connected boxes across our base by offering a low-cost wireless connector to customers that have a Sky+HD box but haven’t yet connected it to broadband. We will also launch a new WiFi- enabled Sky+HD box as standard from September, rolling it out to targeted groups of customers who don’t yet have Sky+HD boxes. This acceleration of our connected Sky+HD platform will open up access to the full range of On Demand services, increasing the value we deliver to customers and providing an important platform from which to grow new revenue streams.

we are going to enhance our market-leading on demand service. We plan to add more than 20 new channels to our Catch Up TV service and develop the quality of our Box Sets, increasing the hours of content available by around 50% in the next year. Both initiatives are aimed at driving on-demand usage and reinforcing our platform superiority. We will monetise this usage with the new Entertainment Extra+ bundle. In addition, we will expand Sky Store, our movie rental service offering customers the choice of thousands of blockbuster movies.

we are going to extend the leadership that we have established in mobile TV with Sky Go. We will add more than ten new channels to the service next year and continue to improve functionality. On the back of this, we will increase our marketing to drive greater usage and upsell to our new subscription service Sky Go Extra. For £5 a month, this lets customers register up to four devices per account and download movies and TV shows to watch offline.