[andy_m]

Almost everything I watch is recorded, and I skip through the adverts. There hasn't been anything worthwhile watching on ESPN for a month or so either. I think you'd all be very surprised about how few people even realise anything is happening! I have little doubt that Virgin could hold off any action until just before the start of the season and still see minimal impact on subscriber numbers. We mustn't fall in to the trap of thinking that those of us interested enough to spend our time on Cableforum are representative of the majority of Virgin's customer base - I'm quite convinced we're not!